How to Increase Your Instagram Following and Boost Your Brand in 2023

Instagram was the second most downloaded app in the world in 2021 and, although it was already attracting 1.22 billion active users every month, it enjoyed a further surge in popularity during the pandemic.

It helped people maintain connections during lockdown and became the hotspot for promoting businesses. Even with the likes of TikTok, Snapchat, and YouTube hot on its heels, Instagram has become committed to helping people utilize the platform to connect with like-minded users or make a good living.

The Best Way to Increase Your Followers

Growing your following can enable you to build relationships, become an influencer, or attract more customers. Unsurprisingly, many people and companies are investing more heavily in Instagram to engage a larger audience.

There is no doubt that the best way to increase followers, likes, and views on Instagram is to buy packages of real Instagram followers from a trustworthy provider. Increasing your followers with other methods we’ll discuss later takes a lot of time and dedication. Purchasing followers will deliver almost-immediate growth and requires very little effort on your part.

You might wonder if buying followers does you much good. After all, those new users won’t interact regularly with you or purchase the products you endorse or sell. No worries; that’s not the reason behind this strategy.

Instagram has to juggle so much uploaded content that most of it goes virtually unseen. The app has rules that help it deal with all of that content, and here’s the one that matters most: posts from popular IG accounts receive the largest audience. Accounts with few followers get very little exposure for their content.

When you buy real followers, though, Instagram takes notice. It sees your increasing “popularity” and rewards you with more visibility. Many more users see your content, and those who like it will mash the “follow” button. The entire process takes just days, and presto! You have an account with a much larger follower base.

Did you notice the word “real” in the last paragraph? It’s important. Only followers who have real Instagram accounts will count toward your content’s increased exposure – and many vendors sell cheap, “fake” followers created by bots. They’re a waste of money and could endanger your account (because Insta may penalize you for using them).

Buying real followers from reputable services, however, can boost your Instagram following, popularity, and importance in record time.

Paying for followers is a small and worthwhile investment, but it may not be for everyone. Here are other ways to increase your IG following for free; bear in mind, though, the growth won’t be as strong and it will take much longer to kick in.

Focus on Just One or Two Subjects

Cool photos and videos are all well and good, but do they tell potential followers what you are all about? People are less likely to follow your account if it is unclear exactly what you offer. The most successful Instagram accounts are the ones that clarify precisely what you can expect to see if you choose to follow them. Some examples could be:

  • Vegan-friendly recipes
  • Go-to gardening ideas
  • Ways to diversify into real estate and build long-term wealth
  • Nail and makeup tips
  • Funny animal videos

The more focused your content is, the more likely it is that like-minded users will consider you a must-follow account.

Utilize All of Instagram’s Formats

Take advantage of all the posting opportunities Instagram offers. That will let you expand your reach to people who might not come across your content on their regular feed. And if they like what they see, they’re likely to seek out your account to follow you.

Reels

These are bitesize 15–30 second edited video clips, which are very effective in terms of user engagement.

Instagram Live

These are live video feeds popular for Ask Me Anything sessions (AMAs). Those who happen across a live show are often ready to follow the creator’s account.

Stories

Instagram stories are full-screen, short-lived pieces of content similar to feed posts but more spontaneous. They’re another great method of expopsure to a different audience.

Create High-Quality Content

Even if people come across your posts, they won’t have any interest in following you if your videos and photos are of poor quality or don’t grab them immediately. Spend as much time as necessary to perfect your video and photographic techniques, and plan your videos before shooting. Only great-looking, entertaining, and compelling content will motivate viewers to want to see more of what you produce by following you.

You’re ready to go! Use these tips – especially the one that strongly suggests purchasing IG followers – and you should be building your following and importance on Instagram within weeks!